There are many business owners who don’t fully realize how effective coupon codes can be. Often times, this is because they fail to see the big picture when it comes to business and customers. Of course, it should be noted that there are certain sectors where “bargains” aren’t really effective or needed – some areas that come to mind are art and high-end luxury. If a high-end luxury brand sells purses for several grand each, there is no point that they should offer as steep discount, because they already have a customer base willing to pay an extreme premium for their productas for a status symbol, for example. Similarly, art can fit in this category as well. The truth is that many businesses spend massive amounts of money to “learn” about their customers in order to target certain demographics more. Coupons offer a valuable insight into the way that customers think, as you can evaluate which coupon coupons worked better than others. We all know that there are paintings that range.